The quantity could still be synonymous with quality, but the links were prioritized over keywords. SEO basics have started to include more components. Since 2003, website content has been gradually improved and structured with the appearance of the first quality search algorithms. The success depended on the number of keywords on a page and its tags: the more pages with the necessary keyword a website has, the higher is the ranking. Then, 1994 witnessed the first search engine – Yahoo, whereas Google appeared in 1997. How has SEO evolved? In 1991, the first website was created. What are the benefits of regular SEO audits? It’s not enough to state that a web resource includes useful information – the information must be full, easy to find, and convenient to use. Search algorithms aim to determine for sure whether a website is really valuable. ![]() The better they are, the more chances a website has to be at least included in a friendly Google family or, in the perfect case, get to the top. These parameters are the indicators checked by search engines. You need to understand that such rates were not invented to complicate the life of SEO experts. This leads to a logical question: What are these rates about? By saying technical rates, we mean the number of pages and nesting levels and several other indicators. ![]() Such analysis helps develop a set of tips on improving search optimization rates (or preserving your leading position). The second and key goal of an SEO audit is recommendations. This meaning, actually, highlights the first goal of such technical analysis. What is SEO Audit?ĭefinition: An SEO audit is the check of the current technical performance of a website. Therefore, we want to provide a step-by-step guide on a technical website audit based on the example. Very often people don’t know where to start SEO optimization from or want to complete a clear checklist of actions but are intimidated by a bunch of terms and indicators.
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